BR LGPD ECA Digital Arts. 22 and 26 - commercial advertising to children and adolescents
Prevent prohibited profiling and related techniques in commercial advertising to under-18s
Where this comes from
Provision: ECA Digital Arts. 22 and 26 - commercial advertising to children and adolescents
Instrument: Estatuto Digital da Criança e do Adolescente (Lei nº 15.211/2025)
Citation: Lei nº 15.211/2025, Arts. 22 and 26; Art. 41-A (Lei nº 15.352/2026); Decreto nº 12.880/2026, Art. 33
Text version: Lei nº 15.211, de 17 de setembro de 2025, compiled text; Art. 41-A inserted by Lei nº 15.352/2026; Decreto nº 12.880/2026
Checked against the source: 6 September 2026
Who it applies to
It applies when all of these are true:
- Brazil ECA Digital assessed fact Q_BR_ECA_COMMERCIAL_ADS_CHILDREN: YES
What engineering work it implies
Sample acceptance criteria Landfall generates for this obligation:
- Record the assessed commercial-advertising delivery/distribution to children and adolescents in Brazil, including first-party paths, SDKs, networks and group/cohort targeting.
- Under ECA Digital Arts. 22 and 26 and Decreto 12.880/2026 Art. 33, prevent profiling-based commercial-advertising targeting and emotional analysis, augmented reality, extended reality or virtual reality used for that purpose.
- Prevent creating child/adolescent advertising profiles from personal, age-verification, group or collective data. Apply the prohibition to under-12s and ages 12-17 without a consent, parental-permission or adolescent-vulnerability exception.
- Use synthetic child/adolescent scenarios to verify first- and third-party delivery, provider configuration and data-flow controls even when profiling is currently off; evidence must identify assessed scope and remaining gaps.
- Retain necessary configuration and test evidence without collecting real child advertising profiles; assess other advertising restrictions separately, since contextual or non-profiled ads are not automatically lawful.
Evidence an auditor expects
- Assessment documentDocument review
Source-scoped ECA Digital implementation and test evidence
Record the assessed commercial-advertising delivery/distribution to children and adolescents in Brazil, including first-party paths, SDKs, networks and group/cohort targeting. Under ECA Digital Arts. 22 and 26 and Decreto 12.880/2026 Art. 33, prevent profiling-based commercial-advertising targeting and emotional analysis, augmented reality, extended reality or virtual reality used for that purpose. Prevent creating child/adolescent advertising profiles from personal, age-verification, group or collective data. Apply the prohibition to under-12s and ages 12-17 without a consent, parental-permission or adolescent-vulnerability exception. Use synthetic child/adolescent scenarios to verify first- and third-party delivery, provider configuration and data-flow controls even when profiling is currently off; evidence must identify assessed scope and remaining gaps. Retain necessary configuration and test evidence without collecting real child advertising profiles; assess other advertising restrictions separately, since contextual or non-profiled ads are not automatically lawful.
Questions people ask
- Does BR LGPD ECA Digital Arts. 22 and 26 - commercial advertising to children and… apply to my service?
- It applies when Brazil ECA Digital assessed fact Q_BR_ECA_COMMERCIAL_ADS_CHILDREN: YES.
- From when does this apply?
- BR LGPD ECA Digital Arts. 22 and 26 - commercial advertising to children and… applies from 17 March 2026. Its current status is: in force.
- What evidence does an auditor expect?
- Source-scoped ECA Digital implementation and test evidence.
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