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IE OSC · IE-OSC-ADVERTISING-STANDARDS

IE OSC Online Safety Code, Part B s 13 (paras 13.1-13.15) - Audiovisual commercial communications: terms for user-uploaded c…

Preclude and never sell commercial communications harmful to the public or to children or restricted; make advertising recognisable, never surreptitious or subliminal; let uploaders declare it and tell viewers (Code s 13)

HIGHRequirementTransparencyBinding regulationIn forceApplies from 21 July 2025

Where this comes from

Provision: Online Safety Code, Part B s 13 (paras 13.1-13.15) - Audiovisual commercial communications: terms for user-uploaded communications, the provider's own sales, recognisability, no surreptitious or subliminal techniques, uploader declaration, informing viewers, alcohol carve-out; Part A s 10 (paras 10.2-10.4, 10.6(b)-(c))

Instrument: Ireland Online Safety Code

Citation: Coimisiun na Mean Online Safety Code (2024), Part B s 13, paras 13.1-13.15; s 11 (definitions of audiovisual commercial communication, communications harmful to children, harmful to the general public, restricted, surreptitious, subliminal techniques); Part A s 10, paras 10.2-10.4, 10.6(b)-(c); s 15, para 15.1 (reportable)

Text version: Coimisiun na Mean Online Safety Code, adopted 10 October 2024 under Section 139K of the Broadcasting Act 2009 as amended by the Online Safety and Media Regulation Act 2022; Part A applied from 19 November 2024 and Part B from 21 July 2025 (dates determined by the Commission; cnam.ie); retrieved from cnam.ie on 2026-09-21.

Read the official text ↗

Who it applies to

It applies when all of these are true:

  • Irish Code assessed scope Q_IE_OSC_IN_SCOPE: YES

…unless:

  • A provider shall not be restricted from marketing, selling or arranging, and (for communications not marketed, sold or arranged by it) shall not be required to preclude, audiovisual commercial communications for alcohol, provided that such content cannot... (Coimisiun na Mean Online Safety Code (2024), Part B para 13.13)
  • Paras 13.6, 13.7 and 13.8 (suspension of frequent infringers of the commercial-communications terms) apply only insofar as the consequences for the user are not covered by measures adopted pursuant to Articles 23 and 35(1)(b) of Regulation (EU) 2022/2065... (Coimisiun na Mean Online Safety Code (2024), Part B para 13.9)

What engineering work it implies

Sample acceptance criteria Landfall generates for this obligation:

  • Disclosure is accessible within 2 clicks from main navigation
  • Content is written at appropriate reading level (8th grade for general, lower for kids)
  • Disclosure includes: what data is collected, why, how long kept, who it's shared with
  • Last updated date is visible on the disclosure
  • Disclosure is available in all languages the product supports

Questions people ask

Does IE OSC Online Safety Code, Part B s 13 (paras 13.1-13.15) - Audiovisual comme… apply to my service?
It applies when Irish Code assessed scope Q_IE_OSC_IN_SCOPE: YES. It does not apply where A provider shall not be restricted from marketing, selling or arranging, and (for communications not marketed, sold or arranged by it) shall not be required to preclude, audiovisual commercial communications for alcohol, provided that such content cannot... (Coimisiun na Mean Online Safety Code (2024), Part B para 13.13).
From when does this apply?
IE OSC Online Safety Code, Part B s 13 (paras 13.1-13.15) - Audiovisual comme… applies from 21 July 2025. Its current status is: in force.

Find out whether this one lands on you

Landfall's pre-scan answers the applicability question above for your product in minutes, then turns every obligation that applies into traceable engineering tickets with a citation chain your auditors can follow.

Not legal advice. Landfall maps regulatory obligations to engineering work for planning purposes. Its verdicts are not legal advice and create no attorney-client relationship — verify with qualified counsel before relying on them.

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