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COPPA · COPPA-312-2-PERSISTENT-IDS

COPPA 16 CFR 312.2, 312.5(c)(7)-(8) - Assess persistent identifiers and complete exception conditions

Treat qualifying persistent identifiers as personal information and assess consent, internal-operations limits and the distinct registered-user exception

HIGHProcess dutyProfilingBinding regulationIn forceApplies from 22 April 2026

Where this comes from

Provision: 16 CFR 312.2, 312.5(c)(7)-(8) - Assess persistent identifiers and complete exception conditions

Instrument: Children's Online Privacy Protection Act (COPPA)

Citation: 16 CFR 312.2 (personal information (7), support for internal operations and child-directed definition (2)), 312.5(c)(7)-(8), 312.4(d)(3); 90 FR 16918, effective 23 June 2025, general compliance date 22 April 2026

Text version: 16 CFR 312.2, 312.4, 312.5, eCFR displayed through 3 September 2026, retrieved 6 September 2026; 2025 final rule, 90 FR 16918

Checked against the source: 6 September 2026

Read the official text ↗

Who it applies to

It applies when all of these are true:

  • COPPA assessed activity Q_COPPA_COVERED_ACTIVITY: YES
  • COPPA assessed activity Q_COPPA_PERSISTENT_IDENTIFIER: YES

What engineering work it implies

Sample acceptance criteria Landfall generates for this obligation:

  • Inventory qualifying persistent identifiers independently of behavioral-advertising or audience labels, including linked personal information, recipient purposes and actual uses.
  • For 312.5(c)(7), establish identifier-only collection with no other personal information and the sole necessary internal operation under 312.2.
  • Assess functioning, network communications, authentication/content personalization, contextual ads/frequency caps, security, legal compliance or permitted request fulfillment; enforce the definition's limits on contact, behavioral advertising, profiles and other use/disclosure.
  • Publish specific internal operations and the means preventing prohibited identifier uses under 312.4(d)(3); contextual advertising or a vendor label does not remove this notice.
  • For the distinct 312.5(c)(8) pathway, establish the paragraph-(2) embedded operator, affirmative user interaction, previous registration with that same operator indicating non-child status and identifier-only collection; passive loading, the host's role or a new age answer is insufficient.

Evidence an auditor expects

  • Assessment documentDocument review

    Complete exception assessment and implemented boundary evidence

    Source/version/activity-specific evidence: Inventory qualifying persistent identifiers independently of behavioral-advertising or audience labels, including linked personal information, recipient purposes and actual uses. For 312.5(c)(7), establish identifier-only collection with no other personal information and the sole necessary internal operation under 312.2. Assess functioning, network communications, authentication/content personalization, contextual ads/frequency caps, security, legal compliance or permitted request fulfillment; enforce the definition's limits on contact, behavioral advertising, profiles and other use/disclosure. Publish specific internal operations and the means preventing prohibited identifier uses under 312.4(d)(3); contextual advertising or a vendor label does not remove this notice. For the distinct 312.5(c)(8) pathway, establish the paragraph-(2) embedded operator, affirmative user interaction, previous registration with that same operator indicating non-child status and identifier-only collection; passive loading, the host's role or a new age answer is insufficient. If every exception condition is not established, resolve the consent basis and remaining notice/disclosure duties; test denied uses and retain minimized evidence without raw identifier exports. A DRAFT source, selected feature or generated task is not consent or an approved exception.

Questions people ask

Does COPPA 16 CFR 312.2, 312.5(c)(7)-(8) - Assess persistent identifiers and compl… apply to my service?
It applies when COPPA assessed activity Q_COPPA_COVERED_ACTIVITY: YES; COPPA assessed activity Q_COPPA_PERSISTENT_IDENTIFIER: YES.
From when does this apply?
COPPA 16 CFR 312.2, 312.5(c)(7)-(8) - Assess persistent identifiers and compl… applies from 22 April 2026. Its current status is: in force.
What evidence does an auditor expect?
Complete exception assessment and implemented boundary evidence.

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